WHY KNOX: Dricus Du Plessis has worked his whole life, seeking out every edge, every advantage, to optimize his fitness. KNOX was developed to help athletes of every fitness level find that edge. Push yourself to the edge and past it with KNOX.
Dricus Du Plessis designed KNOX on the principles of HYDRATION, REPLENISHMENT, and RECOVERY.
Note from Dricus:
Driven by my reflection, and sharing my intention with Ignite a lifestyle brand that encourages people to “live life your way”. We discussed how we could create something that would not only benefit athletes, but also inspire and empower ambitious South Africans in pursuit of realising their dreams. This is where the concept of Knox Hydration powered by Ignite was born.
Knox Hydration is not just a product, it's a movement. Our intention is to convey the message and effecting the reality that consumers take note, that supporting
this product, consumers are directly contributing to the development of amateur sports and the nurturing of future heroes, by ensuring that funds of the proceeds are allocated to amateur sports, coaches, and young talents to serve as motivation to pursue their dreams. - Dricus Du Plessis
