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Our Story

KNOX Hydration was created with a mission to offer a cleaner, healthier option that everyone can benefit from. Whether you're an elite athlete or a weekend warrior, KNOX Hydration’s blend of BCAAs, electrolytes, and vitamins delivers the essential support you need to reach your fitness goals.

KNOX Leadership

Ethan Hughes

Ethan Hughes

Co-Founder & Business Development Director

Ethan Hughes is the co-founder and Business Development Director of KNOX Hydration, playing a key role in shaping its growth strategy and industry presence. With a strong background in partnership cultivation and market expansion, Ethan leads initiatives that drive revenue, build strategic relationships, and open new business opportunities. Known for visionary thinking and a collaborative leadership style, Ethan continues to guide the company toward sustainable success and innovation.

John Schaefer

John Schaefer

Chief Executive Officer

Over 25 Years of Success Across Manufacturing, Agriculture, Operations and Retail Industries. John is a seasoned leader with a proven track record of driving growth and operational excellence in both high-growth startups and Fortune 500 companies. With extensive experience across diverse sectors, he brings a strategic, results-driven approach to overseeing operations, finance, and supply chain functions on a global scale.

Mark Jacobs

Mark Jacobs

Director of Global Marketing

Twenty-five+ years of experience in brand building, storytelling, design, marketing, strategy, influencer management, experiential design, and more, Mark brings a multidisciplinary perspective that spans luxury, health and wellness, functional beverage, energy, apparel, and large-scale event production.

Tank

Tank

Chief Morale Officer

A key member of the KNOX team, tank provides a crucial work-life balance,