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KNOX Hydration was created with a mission to offer a cleaner, healthier option that everyone can benefit from. Whether you're an elite athlete or a weekend warrior, KNOX Hydration’s blend of BCAAs, electrolytes, and vitamins delivers the essential support you need to reach your fitness goals.
KNOX Hydration was founded by 3x UFC Champion Dricus du Plessis and Ethan Hughes, an unexpected partnership formed through a shared passion for sport and a drive to create meaningful impact. Their common vision of developing cleaner, better-for-you hydration and fitness products led to the launch of KNOX Hydrate, featuring a caffeine-free sparkling hydration drink suitable for the whole family, along with convenient Electrolyte + Hydration sachets designed for on-the-go performance.
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The founders are also deeply committed to giving back, reinvesting in local communities through support for youth education, fitness programs, amateur sports, and rising talent, helping fuel the next generation in their pursuit of purpose.
Co-Founder & Business Development Director
Ethan Hughes is the co-founder and Business Development Director of KNOX Hydration, playing a key role in shaping its growth strategy and industry presence. With a strong background in partnership cultivation and market expansion, Ethan leads initiatives that drive revenue, build strategic relationships, and open new business opportunities. Known for visionary thinking and a collaborative leadership style, Ethan continues to guide the company toward sustainable success and innovation.
Chief Executive Officer
Over 25 Years of Success Across Manufacturing, Agriculture, Operations and Retail Industries. John is a seasoned leader with a proven track record of driving growth and operational excellence in both high-growth startups and Fortune 500 companies. With extensive experience across diverse sectors, he brings a strategic, results-driven approach to overseeing operations, finance, and supply chain functions on a global scale.
Director of Global Marketing
Twenty-five+ years of experience in brand building, storytelling, design, marketing, strategy, influencer management, experiential design, and more, Mark brings a multidisciplinary perspective that spans luxury, health and wellness, functional beverage, energy, apparel, and large-scale event production.
Chief Morale Officer
A key member of the KNOX team, tank provides a crucial work-life balance,
