Our mission is to empower athletes of all levels with clean, caffeine-free hydration. Fueling purpose, performance, and progress through thoughtfully crafted products powered by amino acids, electrolytes, and vitamins.
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Our mission is to empower athletes of all levels with clean, caffeine-free hydration. Fueling purpose, performance, and progress through thoughtfully crafted products powered by amino acids, electrolytes, and vitamins.
KNOX Hydration has your back when ambition says “go further.” Our caffeine-free formula, packed with BCAAs, electrolytes, and essential vitamins, keeps the whole family hydrated and ready for action. Whether you’re an elite athlete, a weekend warrior, or just chasing your personal best, KNOX enhances performance, focus, and the relentless pursuit of better. Enjoy a sparkling can of KNOX or a ready-to-go powder sachet. Hydration, your way.
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KNOX Hydration is a functional hydration beverage built for performance, recovery, and everyday wellness. Designed with science-backed electrolytes and clean functional ingredients, KNOX helps athletes and active lifestyles hydrate smarter, whether you’re training hard, competing, or staying active on the go.
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We work at the intersection of sport, fitness, and youth development, partnering with athletes, gyms, and communities to support better hydration where it matters most. Through global brand partnerships KNOX brings credibility, energy, and performance-led storytelling to markets around the world.
KNOX Hydration is accelerating its global expansion, with established operations across Africa, Australia, and the UK/EU. Building on this momentum, the brand is preparing to enter the Middle East, Southeast Asia, India, and South America later this year, alongside a major U.S. launch. With these milestones ahead, 2026 is shaping up to be a breakout year as KNOX continues to expand its footprint and bring its hydration solutions to new audiences worldwide.
KNOX Hydration believes real growth happens through aligned partnerships. By collaborating with like-minded brands that share a commitment to performance, quality, and community, KNOX creates opportunities that extend beyond simple co-branding. These partnerships are built on shared values and complementary strengths, allowing both brands to expand reach, deepen audience trust, and deliver greater value together than either could alone. Through intentional collaboration, KNOX focuses on mutual growth, authentic storytelling, and long-term impact.
Newcastle United has signed a transformative multi-year partnership with KNOX Hydration, the world’s fastest-growing hydration brand.
Effective from 1 July 2026, the club’s Training Centre at Darsley Park will be officially renamed The KNOX. The partnership also includes the sleeve sponsorship on training wear for the Men’s, Women’s, and Academy teams.
The first-of-its-kind partnership integrates KNOX Hydration’s high-performance nutrition expertise across all levels of the club, providing players with elite hydration products designed to support performance and recovery.
UFC®, the world’s premier mixed martial arts organization, and KNOX Hydration, a performance hydration company, have announced a new partnership in which KNOX becomes UFC’s global Official Hydration Partner outside of the U.S., marking a significant milestone in KNOX’s worldwide expansion.
This partnership underscores KNOX's mission to deliver clean, performance-driven hydration to athletes and consumers worldwide. With UFC’s unmatched global reach and reputation for excellence, KNOX Hydration will showcase its innovative products on one of the biggest stages in sports.
The partnership also signals KNOX Hydration’s evolution into a global brand, leveraging UFC’s massive international fanbase to reach new markets and consumers who value clean, effective hydration.
KNOX is proud to partner with the Extreme Fighting Championship - as the Official Hydration Partner. Way beyond a sponsorship, we work together to promote sport in South Africa and across Africa.
EFC is a world leading mixed martial arts (MMA) organisation. EFC produces 10 live events annually. With over 200 athletes exclusively contracted to the organisation, EFC showcases the greatest warriors on the planet.
EFC events are broadcast in over 120 countries around the world on numerous television networks in multiple languages. EFC programming is available weekly in 600+ million TV households globally, making it one of the most recognisable MMA brands in the world.
