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Founders Legacy Fund

The Founders Legacy Fund, established by KNOX creators Dricus Du Plessis and Ethan Hughes, reflects their deep gratitude and commitment to the South African community. Personally directed by the founders, the fund aims to uplift and empower the nation’s next generation of leaders.

Each year, five deserving students—between the ages of 10 to 26 years—are chosen to have their full year of school tuition covered, helping remove the financial barriers that can stand between them and a quality education. This initiative is the centerpiece of the founders’ dedication to community enrichment and their belief that education is one of the most powerful drivers of change. 

The program also echoes the vision behind their creation of KNOX Hydration: offering a better, healthier option for young people to hydrate, stay focused, recover, and thrive—all without caffeine.  

View Terms & Conditions 

MISSION

The Founders Legacy Fund is for students advancing their education, entering the workforce, or channeling their passion to spark change in their communities and beyond. The Founders believe in you—whether you’re just discovering your strengths or already bringing your vision to life and inspiring others to join in. It’s not simply writing a check; this is fostering a lasting partner and collaborator, offering connections and opportunities every step of the way to help your passion shine brightly enough to change the world.

HOW IT WORKS

Applicants will be evaluated on four key areas:

Passion: Demonstrates a clear life passion, outlining current efforts and future plans to pursue it. Can be anything! Just be passionate - Education - Sport - Art - Music

Social Impact: Defines a specific goal for creating positive change in the community and shows commitment to achieving it.

Personal Presentation: A personal story authentically and with emotional impact.

Educational Goals: An educational path—such as a program, college, or certificate—that supports their passion and ability to make a difference.

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The Founders Legacy Fund is managed and directed solely by Dricus Du Plessis and Ethan Hughes, and complements KNOX’s existing community outreach and support. KNOX Hydration has no effect on the selection process or any other management of the Fund or any of its recipients. Complete Rules and Regulations.

HOW TO APPLY

Post a video on social!

Show us how KNOX helps you daily with focus, hydration and recovery. Show us how you are pursuing your passion while enjoying the benefits of KNOX.

Make sure and Tag:

  • @knoxhydrate
  • @dricusduplessis

Use Hashtags:

  • #knoxfounderslegacyfund
  • #fuelyourpurpose

KNOX Socials include Facebook, Instagram, and TikTok - all @knoxhydrate

The Video:
What is your pursuit of passion! How do you use KNOX's benefits to fuel you while chasing your goals? Show us who you are and why you need the Founders' help. Your passion can be anything, Education, Sport, Art, Music, Community Service. What is your end goal?

Post as often as you like. Remember: If your page is private - we will not be able to see your post.
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PARENTS: Use your social channels to post for your childs submissions!

SELECTION PROCESS

The Founders will review your posts and select the most worthy applicants. They will provide details for the formal application process and selection.

FIND A FOUNDER

For the most daring of applicants! If you see KNOX co-Founder Ethan Hughes out and about - AND - you have a KNOX can in your hand...introduce yourself and give him your best 1-minute pitch on why you deserve to be a recipient of a Founders Legacy Fund Award. Be prepared and follow the guidelines for the social post!

One recipient per year (from the FIVE) will be selected from the "Live Pitch"