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The Founders Legacy Fund, established by KNOX creators Dricus Du Plessis and Ethan Hughes, reflects their deep gratitude and commitment to the South African community. Personally directed by the founders, the fund aims to uplift and empower the nation’s next generation of leaders.
Each year, five deserving students—between the ages of 10 to 26 years—are chosen to have their full year of school tuition covered, helping remove the financial barriers that can stand between them and a quality education. This initiative is the centerpiece of the founders’ dedication to community enrichment and their belief that education is one of the most powerful drivers of change.
The program also echoes the vision behind their creation of KNOX Hydration: offering a better, healthier option for young people to hydrate, stay focused, recover, and thrive—all without caffeine.